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Production Agents

Production Agents are UniSync's most powerful content generation mode. They execute a 9-phase SEO pipeline that produces research-backed, optimized articles from campaign planners.

How It Works

The 9-Phase Pipeline

Each pipeline run processes a batch of keywords from the assigned planner:

Phase 0: Keyword Picker

Selects the next batch of keywords from the keyword plan that haven't been processed yet.

Phase 1: SERP Analyzer

Queries real Google search results (via Serper) for each keyword. Collects:

  • Top 10 ranking URLs
  • SERP features (featured snippets, People Also Ask, etc.)
  • Content types ranking for the keyword

Phase 2: Competitor Extractor

Extracts and analyzes the top-ranking competitor articles:

  • Content structure and headings
  • Word count and depth
  • Topics covered
  • Strengths and weaknesses

Phase 3: Differentiation Score

Scores each keyword based on real competitor data:

  • Content gap opportunities
  • Difficulty vs. potential traffic
  • Uniqueness angle identification

Phase 3.5: Content Type Classifier

Classifies each keyword into the optimal article type:

  • How-to guide
  • Listicle
  • Comparison
  • Tutorial
  • FAQ article
  • And more (based on Content Intelligence archetypes)

Phase 3.6: Content Dedup Guard

Filters out keywords that would create duplicate content:

  • Checks against existing published posts
  • Checks against content already in the queue
  • Uses keyword registry for global deduplication

Phase 4: Brief Builder

Creates detailed content briefs with:

  • Suggested title and meta description
  • H2/H3 heading structure
  • Target word count
  • Internal linking opportunities
  • Key points to cover based on competitor gaps

Phase 5: Source Researcher

Finds real citations, statistics, and expert quotes:

  • Searches for authoritative sources
  • Extracts relevant data points
  • Verifies source credibility

Phase 6: Content Generator

Generates the full article using AI:

  • Follows the brief structure
  • Incorporates researched sources and citations
  • Applies the agent's writing style
  • Optimizes for E-E-A-T signals
  • Humanizes the content to avoid AI detection

Phase 7: Human Gate

Quality control checkpoint:

ModeBehavior
Auto-PublishArticles that pass quality thresholds are published automatically
Human ReviewArticles are marked as drafts for manual review
YMYL OverrideYour Money Your Life topics always require human review

Phase 8: Auto-Publisher

Publishes approved articles to the target environment:

  • Creates WordPress posts (with categories, tags, featured images)
  • Creates Astro markdown files (via Bridge API)
  • Stores published URLs for internal linking in future articles

Content Strategy Fast-Path

When a planner has approved content strategies, the pipeline takes a shortcut:

  • Skips Phases 0-4 (keyword picking, SERP analysis, brief building)
  • Converts approved strategies directly into content briefs
  • Jumps to Phase 5 (Source Researcher) and continues from there

This significantly speeds up execution for pre-planned content.

Planner Requirements

A campaign planner must be fully configured before assigning to an agent:

RequirementDescription
Keyword PlanAt least one keyword plan with keywords
Topic ClusterA topic cluster grouping related keywords
Content StrategiesAt least one approved content strategy

The Assignment Modal shows readiness indicators for each planner.

Execution Behavior

  • Agents process one planner at a time until its keywords are exhausted
  • Then move to the next assigned planner
  • Respects max_posts per cycle setting
  • Sends a notification when all planners are completed

When to Use Production Agents

  • SEO campaigns — Systematic keyword targeting
  • Cornerstone content — In-depth, research-backed articles
  • Content calendars — Planned content with approved strategies
  • Competitive niches — Where research and differentiation matter

UniSync Documentation