Campaign Planners

Campaign planners organize your SEO efforts into structured, executable campaigns.

Overview

A campaign planner brings together three components:

Creating a Campaign Planner

1. Navigate to SEO Intelligence → Campaigns tab
2. Click Create Planner
3. Select the target environment
4. Name your campaign

Planner Components

1. Keyword Plan

Assign a keyword plan containing your target keywords (max 15 per plan).

2. Topic Cluster

Create or assign a topic cluster that groups related keywords:

• Pillar keyword — The main topic
• Cluster keywords — Related subtopics
• Smart pillar selection scores keywords by relevance (0-40) + volume (0-30) - difficulty (0-30)

3. Content Strategies

Generate AI-powered content strategies for each keyword:

• Title options and angles
• Content outline with headings
• Meta description
• FAQ suggestions
• Internal linking plan
• Priority score

Strategies go through a status flow:

WARNING

All strategies must be approved before the planner can be assigned to an agent.

Planner Readiness

The planner shows readiness indicators:

Component	Status
Keyword Plan	Assigned / Missing
Topic Cluster	Assigned / Missing
Content Strategies	X of Y approved

A planner is ready when all three components are green.

Assigning to Agents

Once ready, assign the planner to a Production Agent:

1. Go to Manage Agents
2. Click Assign on the target agent
3. Switch to Production mode
4. Select the planner

Keyword Plan Protection

Once a planner has content strategies generated:

• The keyword list in the plan cannot be modified
• This prevents strategy/keyword mismatches
• To change keywords, create a new plan

Related

• Keyword Research — Build keyword plans
• Content Strategy — Strategy details
• Production Agents — Pipeline execution