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Content Archetypes

Archetypes are pre-built content templates that define the structure, tone, and format for different article types.

Overview

UniSync includes a library of content archetypes optimized for different content goals. Each archetype defines:

  • Article structure (headings, sections)
  • Content tone and style
  • SEO optimization patterns
  • Target word count
  • Specific formatting rules

Available Archetypes

ArchetypeBest ForTypical Length
How-To GuideStep-by-step tutorials1,500-3,000 words
ListicleTop N lists, roundups1,000-2,500 words
ComparisonProduct/service comparisons2,000-3,500 words
FAQ ArticleQuestion-and-answer format1,000-2,000 words
TutorialIn-depth educational content2,500-5,000 words
ReviewProduct/service reviews1,500-3,000 words
News/UpdateIndustry news and updates500-1,500 words
Case StudyReal-world examples2,000-4,000 words

Archetype Structure

Each archetype is defined as a YAML template containing:

yaml
name: How-To Guide
description: Step-by-step instructional content
structure:
  - introduction
  - prerequisites (optional)
  - step_by_step
  - tips_and_tricks
  - conclusion
  - faq
tone: instructional, helpful
seo_focus: featured_snippet_optimization

Custom Archetypes

You can create and manage custom archetypes through the Content Intelligence page:

  1. Navigate to Content Intelligence in the sidebar
  2. Click Create Archetype
  3. Define the structure, tone, and rules
  4. Save — it becomes available for content generation

Archetype Selection

Archetypes are selected in two ways:

  • Automatic — The Content Type Classifier (Pipeline Phase 3.5) analyzes the keyword and selects the best archetype
  • Manual — Choose an archetype when creating a content strategy

UniSync Documentation