Scout Bot
The Scout Bot is an automated content opportunity discovery system that finds trending topics and content gaps in your niche.
Overview
Scout Bot runs on a configurable schedule and uses multiple strategies to find content opportunities:
Hunt Strategies
1. Rising (Google Trends)
Discovers keywords with rapidly increasing search interest.
- Queries Google Trends directly for your niche keywords
- Identifies "Breakout" keywords (massive growth)
- Supports English and Spanish markets
2. Trending (Cache-based)
Uses data cached from the Rising strategy to find currently trending topics.
- Zero additional API calls
- Cross-references with existing content to avoid duplicates
3. Gap Filling
Analyzes your existing content database to find:
- Keywords you've researched but haven't published
- Topic clusters with missing subtopics
- Underperforming keywords worth retrying
4. Adjacent
Explores related topics from Google Trends:
- Finds keywords adjacent to your niche
- Identifies cross-niche opportunities
- Expands your content footprint
5. Niche Expansion (Google Ads API)
Uses Google Ads keyword data to find:
- High-volume keywords in your niche
- Low-competition opportunities
- Runs asynchronously (separate from the main hunt cycle)
Configuration
Configure Scout Bot per environment in SEO Intelligence → Scout tab.
| Setting | Description |
|---|---|
| Enabled | Turn Scout on/off |
| Schedule | Run frequency (hours/days) |
| Niche Keywords | Seed keywords defining your niche |
| Geo Target | Country code (US, ES, etc.) |
| Language | Content language |
Cycle Lifecycle
Cycles stuck in "running" for more than 10 minutes are automatically recovered.
Opportunity Scoring
Each discovered opportunity is scored based on:
- Search volume potential
- Competition level
- Trend velocity (rising vs. declining)
- Niche relevance
- Content gap size
Top opportunities (P1_URGENT) are automatically recommended.
Deduplication
Scout Bot prevents duplicate opportunities:
- Checks against existing database topics
- Within-batch deduplication
- Keyword registry cross-reference
Related
- Keyword Research — Research discovered keywords
- Campaign Planners — Turn opportunities into campaigns
- SEO Intelligence API — Scout endpoints