Content Freshness
Content Freshness monitors the age and relevance of your published content to identify articles that need updating.
Overview
Search engines favor fresh, up-to-date content. The Content Freshness tool helps you:
- Track content age across all environments
- Identify stale articles that need refreshing
- Prioritize updates based on traffic and keyword value
Freshness Scoring
Content is scored based on:
| Factor | Impact |
|---|---|
| Publication date | Older content scores lower |
| Last updated date | Recent updates boost the score |
| Topic volatility | Fast-changing topics decay faster |
| Traffic trend | Declining traffic indicates staleness |
Content States
| State | Description |
|---|---|
| Fresh | Content is current and performing well |
| Aging | Content is starting to show its age |
| Stale | Content needs updating soon |
| Outdated | Content urgently needs refresh or removal |
Workflow
- Monitor — Regularly review the freshness dashboard
- Prioritize — Focus on high-value stale content first
- Update — Refresh content through Live Agents or manual editing
- Track — Verify freshness score improves after updates
Related
- Anti-Cannibalization — Related monitoring
- WordPress Posts — Update published content
- Live Agents — Interactive content editing