E-E-A-T Scoring
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) scoring optimizes AI-generated content for Google's quality guidelines.
Overview
Google uses E-E-A-T signals to evaluate content quality. UniSync's E-E-A-T scoring system ensures generated content includes these signals.
The Four Pillars
Experience
Demonstrates first-hand experience with the topic:
- Personal anecdotes and observations
- Practical tips from real usage
- "I tested this" style statements
Expertise
Shows deep knowledge of the subject:
- Technical accuracy
- Use of industry terminology
- Detailed explanations
- Citations from authoritative sources
Authoritativeness
Establishes the author as a recognized source:
- Author bio and credentials
- Links to other authoritative content
- References from other experts
- Consistent topic coverage
Trustworthiness
Builds reader confidence:
- Factual accuracy
- Source citations
- Transparent methodology
- Updated information
- Clear disclaimers where needed
Scoring System
The content generator scores each article across the four pillars:
| Pillar | Score Range | Weight |
|---|---|---|
| Experience | 0-100 | 25% |
| Expertise | 0-100 | 25% |
| Authoritativeness | 0-100 | 25% |
| Trustworthiness | 0-100 | 25% |
Quality Thresholds
| Overall Score | Quality Level | Action |
|---|---|---|
| 80-100 | Excellent | Auto-publish eligible |
| 60-79 | Good | Publish with minor review |
| 40-59 | Needs Work | Requires human editing |
| 0-39 | Poor | Regenerate |
YMYL Content
Your Money Your Life (YMYL) topics (health, finance, legal, safety) receive stricter scoring:
- Higher thresholds for auto-publishing
- Always flagged for human review in the pipeline
- Requires additional source citations
- Mandatory disclaimers
Integration
E-E-A-T scoring is applied at:
- Content Generation (Phase 6) — AI is prompted to include E-E-A-T signals
- Human Gate (Phase 7) — Score determines auto-publish vs. human review
- Live Agents — Real-time score display in the editor
Related
- Archetypes — Content structure templates
- Humanization — Natural writing style
- Production Agents — Pipeline integration